Nach positiver Absolvierung der Lehrveranstaltung sind Studierende in der Lage...

• Identify market potential
• select business ideas that solve a customer need
• develop a business plan based on a business idea
• perform validation studies to test hypotheses
• work on prototyping and developing a minimum viable product
• pitch their ideas to investors

In this highly interactive course students learn what it takes to start a successful business in a "real life" scenario.

After completing the course, students will know how to:

from a content perspective:

•  ..search, recognize & assess business opportunities
•  ..enrich business ideas by applying appropriate tools & techniques
•  ..discover customers & their needs
•  ..evaluate the ecosystem around business ideas
•  ..create profitable & sustainable business models
•  ..apply creativity techniques in an appropriate way
•  ..deal with high-tech

from a project management perspective:

• ..structure a fuzzy project & to tackle uncertainty
• ..break down complex tasks into manageable modules
• ..deal with several stakeholders at once
• ..manage different ways to target & to arrive at a decision
• ..nail down the relevant project outcomes in a business proposal

 from a team management perspective:

• ..learn how to effectively handle interdisciplinarity
• ..work in teams efficiently by incorporating the strenghts of each team member into the process
• ..cope with different work styles, opinions & perspectives

from a communication perspective:

•  ..engage in vivid discussions & interactive group sessions
•  ..present project outcomes in different environments & for different target groups (e.g. expert jury, team members, etc.)

• Kick-off lectures
• Workshops on various topics: finance, pitching, investing, prototyping
• Pitching and feedback
• Development of a written business plan
• Coaching sessions

Note that this is effort necessary for this course certainly meets the awarded 5 ECTS. 

We plan or a in-class course in summer term 2021, in case the pandemic regulation require it the course will switch to distance learning

rooms at WU (WU campus map: https://campus.wu.ac.at/de/)

10.3. WU D5.1.001

11.3. WU D5.0.001

23.3. WU D5.1.001

30.3. WU D5.0.002

6.4. WU D3.0.233

21.4. WU D5.1.001

28.4. TU Theresianumgasse 27, HS1

4.5. WU D5.1.001

19.5. WU D5.1.001

1.6. TU Theresianumgasse 27, HS1

9.6. WU TC.1.01 OeNB (14:30-18:00)

• Motivation letter
• In-class attendance
• Teamwork and collaboration
• Pitches and presentations

In order to be admitted in this course, you need to (1) register in TISS and (2) send a motivation letter in which you state: 

• what is your reason for wanting to take the course

• what prior knowledge you have about business development models, idea generation techniques and other relevant knowledge (please include if you have done workshops, summer schools or similar on the subject)

• what prior practical experience you have had in the field of entrepreneurship and innovation (please list if you were a founder/co-founder of  other companies or you have worked in the start-up scene)

Please send your motivation letter by February 25h, 2022 5pm CET (in a short and concise form, maximum 1 page) via email to michael.filzmoser@tuwien.ac.at. Late submissions are not possible. The notifications for acceptance or rejection will be e-mailed to the same e-mail addresses until February 28th.

The motivation letter counts as a part of the final grade for the class.

Attention covid19: As this is an interuniversity course with WU Wien and BOKU, 2G-rule (vaccinated, recovered) applies (mandatory at WU Wien) for meetings at the WU Wien.

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