330.199 Innovation Management and Marketing
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2022W, VU, 2.0h, 3.0EC
TUWEL

Properties

  • Semester hours: 2.0
  • Credits: 3.0
  • Type: VU Lecture and Exercise
  • Format: Presence

Learning outcomes

After successful completion of the course, students are able to describe basic theories, models and instruments of innovation management and marketing and to use and apply them on practical examples independently.

Subject of course

Basics of innovation management; theoretical background of innovation management; discussion of innovation models, innovation strategies, sucess factors, controlling instruments, innovation politics and intellectual property rights.

Teaching methods

lecture on theoretical foundations, work on a topic in a group

Mode of examination

Immanent

Lecturers

Institute

Course dates

DayTimeDateLocationDescription
Wed19:00 - 21:0005.10.2022 - 25.01.2023Theresianumgasse HS 1 - MWB Innovation Management and Marketing - Lecture
Wed19:00 - 21:0014.12.2022HS 14A Günther Feuerstein 330.199: Innovationsmanagement und Marketing
Innovation Management and Marketing - Single appointments
DayDateTimeLocationDescription
Wed05.10.202219:00 - 21:00Theresianumgasse HS 1 - MWB Innovation Management and Marketing - Lecture
Wed12.10.202219:00 - 21:00Theresianumgasse HS 1 - MWB Innovation Management and Marketing - Lecture
Wed19.10.202219:00 - 21:00Theresianumgasse HS 1 - MWB Innovation Management and Marketing - Lecture
Wed09.11.202219:00 - 21:00Theresianumgasse HS 1 - MWB Innovation Management and Marketing - Lecture
Wed16.11.202219:00 - 21:00Theresianumgasse HS 1 - MWB Innovation Management and Marketing - Lecture
Wed23.11.202219:00 - 21:00Theresianumgasse HS 1 - MWB Innovation Management and Marketing - Lecture
Wed30.11.202219:00 - 21:00Theresianumgasse HS 1 - MWB Innovation Management and Marketing - Lecture
Wed07.12.202219:00 - 21:00Theresianumgasse HS 1 - MWB Innovation Management and Marketing - Lecture
Wed14.12.202219:00 - 21:00HS 14A Günther Feuerstein 330.199: Innovationsmanagement und Marketing
Wed21.12.202219:00 - 21:00Theresianumgasse HS 1 - MWB Innovation Management and Marketing - Lecture
Wed11.01.202319:00 - 21:00Theresianumgasse HS 1 - MWB Innovation Management and Marketing - Lecture
Wed18.01.202319:00 - 21:00Theresianumgasse HS 1 - MWB Innovation Management and Marketing - Lecture
Wed25.01.202319:00 - 21:00Theresianumgasse HS 1 - MWB Innovation Management and Marketing - Lecture

Examination modalities

written exam (individual), home work and presentation (group work)

Course registration

Begin End Deregistration end
02.09.2022 00:00 04.10.2022 15:00 31.10.2022 00:59

Curricula

Study CodeObligationSemesterPrecon.Info
033 526 Business Informatics Mandatory3. SemesterSTEOP
Course requires the completion of the introductory and orientation phase
066 445 Mechanical Engineering Elective
066 482 Mechanical Engineering - Management Elective
066 936 Medical Informatics Mandatory electiveSTEOP
Course requires the completion of the introductory and orientation phase

Literature

No lecture notes are available.

Miscellaneous

Language

German