330.199 Innovation Management and Marketing
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2021W, VU, 2.0h, 3.0EC
TUWEL

Properties

  • Semester hours: 2.0
  • Credits: 3.0
  • Type: VU Lecture and Exercise
  • Format: Online

Learning outcomes

After successful completion of the course, students are able to describe basic theories, models and instruments of innovation management and marketing and to use and apply them on practical examples independently.

Subject of course

Basics of innovation management; theoretical background of innovation management; discussion of innovation models, innovation strategies, sucess factors, controlling instruments, innovation politics and intellectual property rights.

Teaching methods

lecture on theoretical foundations, work on a topic in a group

Mode of examination

Immanent

Lecturers

Institute

Examination modalities

written exam (individual), home work and presentation (group work)

Course registration

Begin End Deregistration end
03.09.2021 00:00 05.10.2021 15:00 01.11.2021 00:59

Curricula

Study CodeObligationSemesterPrecon.Info
033 526 Business Informatics Mandatory3. SemesterSTEOP
Course requires the completion of the introductory and orientation phase
066 445 Mechanical Engineering Elective
066 482 Mechanical Engineering - Management Elective
066 936 Medical Informatics Mandatory electiveSTEOP
Course requires the completion of the introductory and orientation phase

Literature

No lecture notes are available.

Miscellaneous

Language

German