Nach positiver Absolvierung der Lehrveranstaltung sind Studierende in der Lage...

... zentrale Aufgaben und Konzepte des Strategischen Management zu nennen und zu beschreiben

... Werkzeuge des Strategischen Managements auf Problemstellung anzuwenden

Definition and history of strategic managment. the strategic management process (analysis, formulation, implementation, control), internal and external strategic analysis, sources of competitive advantage (market-based, firm-based, and value creation view), strategy and organization, strategy and innovation

Vorlesung, Diskussion, Aufgaben, Fallstudien

Covid 19 - summer term 2021:

• Lectures will be provided via distant learning - slides + audio via TUWEL
• Questions and exercises will be discussed in zoom meetings - links and dates via TUWEL (usually Monay 10-12 every second or thrid week)
• Mandatory course discussion on Monday, March 1st 10-12 via zoom - link via TUWEL
• take home exam

Register via TISS for this course! Entering a valid eMail address (in your personal TISS profile) is strongly advised! Attendance of the course discussion (first class) is obligatory for participating in the course.

Aktive Teilnahme, Aufgaben, Klausur

register in TISS

Attendance of the first session mandatory for participation in the course!