After successful completion of the course, students are able to identify journalistic text types, to consume media more consciously, to use language specifically in the context of architecture, to write simple news and press releases, to develop a simple PR concept.
Contents of the course are teaching the basics of PR and journalism in the context of architecture, more conscious media consumption, writing good press releases.
Introduction to the German-language architectural media landscape; introduction to PR in the context of architecture, presentations of case studies, research and analysis of content, media data, writing of news and press releases; development of image subjects; short papers, presentations and group work; guest lectures or excursions on a case-by-case basis.
ATTENTION: The exercise is coupled with the lecture!
The exercise is limited to 25 participants.
DATES
Di., 12.03.2024, 16.00 – 18.00 Uhr, Introduction
Di., 19.03.2024, 16.00 – 18.00 Uhr, VO + UE
Di., 09.04.024, 16:00 – 18:00 Uhr , VO + UE
Di., 23.04.2024, 16:00 – 18:00 Uhr, VO + UE
Di., 07.05.2024, 16:00 – 18:00 Uhr, VO + UE
Di., 28.05.2024, 16:00 – 18:00 Uhr, VO + UE
Di., 11.06.2024, 16:00 – 18:00 Uhr, VO + UE
Di., 25.06.2024, 16:00 – 18:00 Uhr, VO + UE
Attendance, participation, ongoing homework, press release + main subject.
