Course information session on the 8th of March at 12:00 (starting 12:15) in the Zemanek Room.
Precondition for participation, you must satisfy all three (!):
a) Master student, b) registration in the course, c) attendance in the preliminary discussion.
Questions please to questions[at]ec.tuwien.ac.at.
All necessary information and course material can be found in the corresponding TUWEL course.
Ries, E.: The Lean Startup. Penguin, London 2011. ISBN: 978-0-670-92160-7.
Osterwalder, A., Pigneur, Y.: Business Model Generation. Wiley, Amsterdam, 2009. ISBN: 978-2-8399-0580-0.
Carlson, C., Wilmot, W.: Innovation. Crown Business, New York, 2006.
Cusumano, M.: Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World. Oxford University Press, Oxford, 2010.
Johansson, F.: The Medici Effect. Harvard Business School Press. Boston, Massachusetts, 2008.
Malek, M., Ibach, P.: Entrepreneurship. dpunkt.verlag, Heidelberg, 2004.
Moore, G.: Crossing the chasm. Capstone, Chichester, 2000.
Perillieux, R.: Technologietiming. In: Zahn, E. (Ed): Handbuch Technologiemanagement. Schäffer-Poeschel, Stuttgart, 1995.
Rogers, E. M.: Diffusion of Innovations. Free Press, New York, 1983.
Timmers, P.: Electronic Commerce. John Wiley, 2001.
Vahs, D., Burmester, R.: Innovationsmanagement: von der Produktidee zur erfolgreichen Vermarktung. 2. Aufl. Schäffer-Poeschel, Stuttgart, 2002.
Zotter, K.A.: Modelle des Innovations- und Technologiemanagements. In: Strebel, H. (Ed): Innovations- und Technologiemanagement. UTB, Wien, 2003.
The lecture is part of the business informatics master studies. Consequently, the successful completion of the bachelor studies is a precondition!
In addition, students must be able to develop a software prototype (knowledge in software engineering and web engineering is needed).
ECTS breakdown (in hours): 3 ECTS = 75 hours
Preliminary discussion: 1 h
Lectures: 4 h
Lecture room / presentations: 8 h
Developing first idea: 10 h
Research / preparing intermediate presentation: 8 h
Preparing short video and simple prototype: 24 h
Research / preparing final presentation: 10 h
Final report: 10 h
Sum: 75 h