188.427 E-Commerce
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2022W, VU, 2.0h, 3.0EC
TUWEL

Properties

  • Semester hours: 2.0
  • Credits: 3.0
  • Type: VU Lecture and Exercise
  • Format: Hybrid

Learning outcomes

After successful completion of the course, students are able to apply methods of e-Marketing, support transactions with Blockchains, analyse and assess the potential of e-Commerce activities, recognise and formulate the application possibilities of e-Commerce activities in a given environment, and recognise and criticise breaches of privacy and of ethics in digital trade.

Subject of course

- Introduction (information society, diffusion, classification)
- The Enterprise (IT and organization, competition and strategy, pricing issues)
- Personalization (Recommender Systems, advanced topics and challenges)
- E-marketing (SEO, affiliate marketing, analytics)
- Market and Networks (inter-organizational systems, hierarchies, intermediaries)
- Business Models (Business model canvas, digital models)
- Ethics (evaluating the ethical aspects of e-Commerce practices)
- Blockchain and Crypo-currencies (Bitcoin, Ethereum, etc.)
- Data Markets (buying and selling data)

Teaching methods

Concepts and examples in Lectures

3 exercises

1 exam

Mode of examination

Immanent

Additional information

The lectures are held in presence (if the lectures must swicth online due to the pandemic, and announcement will be made).

Questions regarding the lecture organisation should be sent to questions_ec@list.tuwien.ac.at

Questions about the lecture content should be posted in the TUWEL "discussion" forum

 

Workload for students (in hours):

  • Lectures: 24
  • Prepare exam: 15
  • Exam: 1
  • Assignment work (4 Assignments): 35

Sum: 75

Lecturers

Institute

Course dates

DayTimeDateLocationDescription
Thu08:30 - 10:0006.10.2022FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Pre-lecture
Thu08:00 - 10:0020.10.2022 - 19.01.2023FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Lectures
Thu10:00 - 12:0015.12.2022FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Presentations
E-Commerce - Single appointments
DayDateTimeLocationDescription
Thu06.10.202208:30 - 10:00FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Pre-lecture
Thu20.10.202208:00 - 10:00FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Lectures
Thu27.10.202208:00 - 10:00FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Lectures
Thu03.11.202208:00 - 10:00FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Lectures
Thu10.11.202208:00 - 10:00FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Lectures
Thu17.11.202208:00 - 10:00FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Lectures
Thu24.11.202208:00 - 10:00FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Lectures
Thu01.12.202208:00 - 10:00FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Lectures
Thu15.12.202208:00 - 10:00FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Lectures
Thu15.12.202210:00 - 12:00FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Presentations
Thu22.12.202208:00 - 10:00FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Lectures
Thu12.01.202308:00 - 10:00FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Lectures
Thu19.01.202308:00 - 10:00FAV Hörsaal 3 Zemanek (Seminarraum Zemanek) Lectures

Examination modalities

3 practical exercises

1 exam (the exam will be held in presence - if the exam must be held online due to the pandemic, an announcement will be made).

Exams

DayTimeDateRoomMode of examinationApplication timeApplication modeExam
Fri09:00 - 11:0013.01.2023EI 8 Pötzl HS - QUER written01.12.2022 08:00 - 10.01.2023 23:59TISSPrüfung
Thu08:00 - 10:0026.01.2023Hörsaal 6 - RPL written01.12.2022 08:00 - 23.01.2023 23:59TISSPrüfung

Course registration

Begin End Deregistration end
10.09.2022 09:00 20.10.2022 23:59 16.11.2022 23:59

Registration modalities

Students have to register within TISS

 

 

Curricula

Literature

Slides, will be available during the semester. A list of the literature will be also provided.

 

Language

English