After successful completion of the course, students are able to...

• - to recognize the person of the entrepreneur as essential function of the enterprise

• - identification of mearket chances requires linking the person, ideas and entrepreneurial processes

• - In small teams students learn interactively to elaborate success factors and criteria for business ideas

The “Entrepreneurship” lecture focuses on the exciting experience of the creation and growth of companies. The founding personality and the business idea are crucial for the success of the start-up process.
Entrepreneurship is the discovery, capture and exploitation of entrepreneurial opportunities to create products, goods and services for the economy. Starting a business is an ongoing entrepreneurial process and is long-term oriented. The fundamental questions are: How does this entrepreneurial process arise and what framework conditions (institutions, infrastructure) characterize it? When are ideas recognized as entrepreneurial opportunities (discovery) and perceived as promising (evaluation)? When will they be developed as products for the market (use)?
The opportunities offer the chance to introduce a new product, a new service or a new production method as well as to open up new sales markets or to conquer new sources of supply. The entrepreneur acts as the carrier and promoter of these change processes, defining themselves by the task of implementing new combinations. The origin of the entrepreneurial opportunity lies in economic change as a discontinuous and radical change process, a sudden change that can throw the economy out of its usual path.

Target groups
The lecture is aimed at start-up enthusiasts: possibly future founders who use entrepreneurial vigilance to take advantage of profit opportunities in combination with the realization of their product idea. However, it is also aimed at future managers with innovative ideas who, as department or group managers in the industry, are responsible for product development and exploitation and who develop new business areas as managers. Companies expect their future managers to have the ability to take entrepreneurial responsibility: i.e. to ultimately secure the future of the company with new products and business areas. In entrepreneurship, this counterpart is called intrapreneurship.

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For registrations, information and questions about the lecture, please send an email directly to wehlingnews@kabelmail.de Prof. Dr. If you are interested, Wehling would be happy to invite you to an online consultation via MS Teams; Appointments can also be made using the email address provided.

Mündliche Prüfung nach der Vorlesung (Terminabsprache); in ca. 20 Minuten können die Hörerinnen und Hörer die Dimensionen der Unternehmensgründung darstellen und in Fallstudien auf die Praxis transferieren.

Literature

Wehling, D. 2019: Innovationen und Marktstrategien. Peter Lang Verlag Frankfurt am Main

Wehling, D. 2015: Der Entrepreneur und die unternehmerischen Handlungsfelder. Peter Lang Verlag Frankfurt am Main

Wehling, D. (Hrsg.) 2002: Handbuch für Existenzgründer. Cornelsen Verlag Berlin