015.100 Creativity Engineering
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2022W, VO, 2.0h, 3.0EC


  • Semester hours: 2.0
  • Credits: 3.0
  • Type: VO Lecture
  • Format: Online

Learning outcomes

After successful completion of the course, students are able to...

  1. understand the topic of creativity and value their own 
  2. argue and convincingly present their ideas to different target groups in a target-group specific manner
  3. describe their role specific strengths and weaknesses
  4. describe the importance of peer feedback and the value for their individual learning
  5. evaluate the reachability of goals based on the resources and competencies of themselves and others in the team more realistically
  6. describe the influence of team composition towards project success and evaluate it for their projects

Relevance of gained skills 

Collaboration and Co-creation have become an imperative for companies. The skills to be able to bring different parties together in order to jointly produce a mutually valuedoutcome cannot be learned theoretically. This course gives participants the opportunity to put their ideas on the workbench and develop them collaboratively. You gain

  1. Experience in entrepreneurial thinking.
  2. Understanding of your own creative confidence
  3. Experience peer feedback and the awareness of others
  4. Evidence of your individual strengths and how to apply them in specific roles
  5. Learning that self-reflection is as an integral part of evolution


Subject of course

This Program consists of two parts:

  1. The lecture
    "Thinking out of the box"
    - What is creativity,  what is the box? Human traits in creativity, creativity in individuals, creativity techniques, creativity in teams (team dynamics). 
  2. The Practical Part
    - Develop your idea in teams: Whether you bring your idea or join another team because you find their idea cool: we face the challenge to go from your idea to the product or service to selling it on the market in one semester.

Participants are expected to actively not only get involved but fully invest themselves into the creation of their ideas.  

About the lecturers:  

Hesamedin Ostad-Ahmad-Ghorabi has been a researcher at TU Wien for more than 10 years. His field of research contained sustainable product development and creative engineering as well as setting up industrial cooperations in Austria. In 2011 he went to Germany to work in the automotive sector. He had lead the development of interior parts of various car projects. He has been head of department for engineering projects in the automotive sector and responsible for more than 50 engineers. Currently, he is the head of the Center of Competence for Process Planning and doing projects in the field of automotive assembly lines.

Jutta Jerlich: A quarter century of expertise and experience in Business Development, International Marketing and Distribution working with leading experts in their fields and companies developing new products and services. She is a translator of strategic requirements and market realities into product and service features using technology to build sustainable business models.

In the course of developing technology education and technology transfer programs she found her passion and motivation to write about technology as a lever for positive change and societal impact. She initiated countless projects and collaborated with organisations and experts from different backgrounds, cultures and countries in diverse roles in communication strategy, program management, mentoring and as a University Educator for Creativity und Leadership. She spent several years abroad, among the countries Japan, the USA and India.


Teaching methods

The lecture part consists of the following topics
"Thinking out of the box"- What is creativity,  what is the box? Human traits in creativity, creativity in individuals, creativity techniques, creativity in teams (team dynamics). 

The practical part of the course consists of developing ideas in a team:

- Team work is self organized. Personal reflexion and peer feedback is documented and collected in questionnaire format. 
- Five topics serve as the headline for developing the idea along the business model canvas . 

The participants start with a digital pitch of an idea into the team building phase. You can bring your own ideas or join another team. The ideas are presented in person at the Team Casting. The formed project teams work together the entire semester.


Mode of examination

Written and oral

Additional information

The lecture will contain in-class lectures and online parts. Exact dates for in-class lectures and online parts will be announced in TUWEL and in class.

Please not the necessary registration in the TUWEL Course.

Book for the course: Colloado-Ruiz, D., Ostad-Ahmad-Ghorabi,H. Understanding Creativity - How your mind creates new ideas.  2017. ISBN: 978-1-97792-519-0. Only available through Amazon.

Book for the course: Ostad-Ahmad-Ghorabi, H. Exercising Creativity 2018: Bogotá calling. 2018. ISBN: 978-1-79910-447-6. Only available through Amazon.



Course dates

Mon17:00 - 18:0003.10.2022 Online - Invitation in TUWELKick-off & Course Intro
Mon17:00 - 18:0010.10.2022 Online - Invitation in TUWELTeambuilding Inspiration
Fri17:00 - 18:0014.10.2022 Online - Invitation in TUWELTeambuilding Inspiration
Mon17:00 - 18:0017.10.2022 Online - Invitation in TUWELstop TEAM - Q&A
Fri17:00 - 19:0021.10.2022 Online - Invitation in TUWELTeam Casting- final team composition set
Mon17:00 - 18:0024.10.2022 Online - Invitation in TUWELstop TEAM - Workshop
Tue17:00 - 19:0025.10.2022 Online - Skype / TEAMS Invitation will followWebinar by Dr. Ostad
Mon17:00 - 18:0031.10.2022 Online - Invitation in TUWELstop IDEA - Q&A
Mon17:00 - 18:0007.11.2022 Online - Invitation in TUWELstop IDEA - workshop
Wed17:00 - 19:0009.11.2022 Online - Skype / TEAMS Invitation will followWebinar by Dr. Ostad
Mon17:00 - 18:0014.11.2022 Online - Invitation in TUWELstop MARKET - Q&A
Wed17:00 - 19:0016.11.2022 Online - Skype / TEAMS Invitation will followWebinar by Dr. Ostad
Mon17:00 - 18:0021.11.2022 Online - Invitation in TUWELstop MARKET - workshop
Wed17:00 - 19:0023.11.2022 Online - Skype / TEAMS Invitation will followWebinar by Dr. Ostad
Mon17:00 - 18:0028.11.2022 Online - Invitation in TUWELstop PARTNER - Q&A
Wed17:00 - 19:0030.11.2022 Online - Skype / TEAMS Invitation will followWebinar by Dr. Ostad
Mon17:00 - 18:0005.12.2022 Online - Invitation in TUWELstop PARTNER - workshop
Mon17:00 - 18:0012.12.2022 Online - Invitation in TUWELstop BUSINES MODEL - Q&A
Mon17:00 - 18:0019.12.2022 Online - Invitation in TUWELstop BUSINESS MODELL - workshop
Mon17:00 - 18:0009.01.2023 Online - Invitation in TUWELIntegration and Pitch Preparation
Mon17:00 - 19:0016.01.2023 Online - Invitation in TUWELEnd Presentation
Mon17:00 - 19:0023.01.2023 Online - Invitation in TUWEL (LIVE)End Presentation (Alternate date)
Fri00:00 - 23:5927.01.2023 Final DeadlineSubmission Course End Feedback Questionnaire

Examination modalities

  • Presentation of your idea in digital forum and stage pitch
  • Active contributions in self organized teams 
  • Participation in the five topic workshops
  • Delivery of the work results of teams
  • Self Reflexion and Peer Feedback in questionnaire format
  • End presentation
  • Course feedback

Course registration

Begin End Deregistration end
04.09.2022 00:00 04.11.2022 09:00

Registration modalities

Registering in the TUWEL Course is REQUIRED.


Study CodeObligationSemesterPrecon.Info
066 926 Business Informatics Not specified
730 FW Elective Courses - Process Engineering Elective
TRS Transferable Skills Not specified


Book (textbook) only available through Amazon.

Collado-Ruiz, D., Ostad-Ahmad-Ghorabi, H. Understanding Creativity – How your mind Creates New Ideas. CreateSpace Independent Publishing Platform, 2017: ISBN: 978-1-97792-519-0.

Additional materials and resources used are available in TUWEL.

Previous knowledge


Continuative courses